Sometimes we fall in love with our brand name; we see the purpose/ idea behind it, we like the sound, we like how the letters look together, we already have loyal clients that know us by this name … but this name is stopping us.
“Please Don’t spend another dollar before you change your brand name. It might take a few days of really annoying work, but if you want to see your brand flourish in the international market it is worth every second”. I will never forget my friend’s face when she told me these words, looking at me with puppy eyes. I knew how hard it was for her to say to me this bitter truth- my brand’s name will stop me in the future’s perspective, And no matter how hard it is now, this name has to change.
There can be a lot of reasons for this: another brand that has a similar name and it creates confusion, the sound remind’s/ associates with a negative meaning, the word has a bad translation in a foreign language, people find it hard to pronounce it and more…
My story was a combination of some of them. My brand is a social network for women that was called YPiS .YPiS stands for Young Professional International Society.
now, start to say it load
The right pronunciation is yapies
In English it reminds the words Wipes and piss. my American friends were used to remind me that. Funny right?
Also after some research, I realized that Though I thought yuppie is a cool thing (young professional), this is actually a derogatory term (language barrier…)
Last, no one, even my partners, knee how to pronounce it correctly especially with my domain name (myypis.com) there was always a confusion!
So I made a decision, one of the hardest since I started my business. And I did it now.
It might take me ten steps back, but these ten steps will allow me to move 100 steps forward!
By YPiS, Hello – Wishe! The place for women to create & promote their brand and connect with women all around the world! So… stop wishing, start doing!