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When I was a child, my parents took me and my  sister to the MOMA museum. You can guess that as a little girl I preferred to play outside… so to keep us busy they taught us to play a game. Every different room we had to pick our favorite piece. we had to explain to the other  family members why this one is our favorite and what we see in the picture, so we had to really look at this picture. 12 years later I am going to the MOMA again, this time I am alone, walking through the different galleries, and playing the same game.

Why? You surely ask yourself. Because there are so many great pictures, and I want to see them all! But this desire to “eat the whole cake” leaves us with nothing, we end up not remembering a single picture in the minute we walk out the museum.

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Ironically I find that life is quite similar. Sometimes when we see all the opportunities or the things we want to do, we get confused, we start a little from each and end up with a little of nothing and basically with nothing we really specialize at.

Life is like a little girl in a museum, you cannot truly enjoy everything, all the time. Instead- you should find something you like the most, find your single special art piece in the room, in this part of your life: learn and FOCUS on this one thing you choose.

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I am Or Tuvia, Founder and CEO of “Wishe” (former ypis), a social media platform that creates a connection between professional women all around the world and allows them to , create and promote their brand and connect with women all around the world, within the mission to help them make their passion to become a profitable business. I am a young woman working on my Master’s of Science in Marketing. After my two years with the IDF, I began to travel the world while also working remotely in the marketing field. I have many interests including fashion, wellness and the arts but couldn’t focus on one. Always being an ambitious person looking for direction, it was at this point of my life that I found my passion in life. That is the passion to write. However, I found myself lacking the platform to share my knowledge and experiences. My travels allowed me to meet like-minded women that also shared these same concerns. Now, while working on my Masters it came to me that I would like to create such a platform where women can not only share their passions with one another but also a platform that promotes them. My travels and experience have allowed me to build great communication skills with people of all walks of life. Furthermore, through my past experience, I have expertise in Marketing, Adwords, WordPress, as well as Brand Building. All of these attributes which I plan to share with professional women and to help further their endeavors.

1 Comment

  1. I like the metaphor of life and art ! people sometimes like to go all over the place and losing themselves .


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