I am Or Tuvia, Founder and CEO of “Wishe” (former ypis), a social media platform that creates a connection between professional women all around the world and allows them to , create and promote their brand and connect with women all around the world, within the mission to help them make their passion to become a profitable business. I am a young woman working on my Master’s of Science in Marketing. After my two years with the IDF, I began to travel the world while also working remotely in the marketing field. I have many interests including fashion, wellness and the arts but couldn’t focus on one. Always being an ambitious person looking for direction, it was at this point of my life that I found my passion in life. That is the passion to write. However, I found myself lacking the platform to share my knowledge and experiences. My travels allowed me to meet like-minded women that also shared these same concerns. Now, while working on my Masters it came to me that I would like to create such a platform where women can not only share their passions with one another but also a platform that promotes them. My travels and experience have allowed me to build great communication skills with people of all walks of life. Furthermore, through my past experience, I have expertise in Marketing, Adwords, WordPress, as well as Brand Building. All of these attributes which I plan to share with professional women and to help further their endeavors.