Marketer or a storyteller?
Being a marketer or a business owner is sometimes like being a storyteller. But it is not only the content that matters it is also the way we deliver it.
So if you use content marketing as part of your marketing strategy (and if not you should!) – Here are three fundamental rules that will help you to improve your content marketing skills
1. Entertaining- First and for most, content should be entertaining, written in a fluent and smooth language. Since no one is going to read something that looks like a page in Wikipedia. But relax! No one expects you to be the next J.K.Roling, and your content does not necessarily need to sound like Shakspere. Content should be written straightforwardly and simply. Most important, it should evoke emotion within the reader.
2. Enriching – what makes people continue reading your content, or even enter your article in the first place? It teaches them something new and valuable. For that reason posts such as tips are so popular. However, it is crucial that the advice will be relevant to your target audience. For instance, “Three reasons to see Dubai” are probably not the best ad for an Israeli tourist company 😉
3. Personal perspective and reliability – Writing from your personal perspective generate credibility. Speaking of a tourist company, let’s say that it will be extremely hard for you to write about a destination you never visited. Vice versa, it will be much easier to sell something that we have a lot of knowledge and experience about. Not only we will be much more persuasive, but also we will earn our customer’s trust.